Study On The Promotion Countermeasures Of Heyuan Xianhu Tea Brand

This article is through field investigation.questionnaire survey.sampling statistics and other methods,Research on the current situation of production,sales and tea brand promotion of xianghu tea.,to find out the factors restricting the brand promotion of xianghu tea,develop a feasible brand promotion plan for the development of xianghu tea brand,put forward reasonable and effective implementation countermeasure,further enhance the core competition of xianhu tea brand and enhance the influence of xianhu tea brand.Through the root causes analysis of the brand promotion,it is pointed out that the restriction factors of the brand promotion of xianghu tea brand mainly include the following aspects: The first is the backward brand management concept,the second is the government to the brand support fund and the policy coverage is narrow,the third is the lack of protection measures for the brand,the fourth is the brand publicity awareness is not strong.Therefore,the research focus is to explore suitable for heyuan xianhu tea brand promotion countermeasures,mainly from the following several aspects to construct xianhu tea brand promotion strategy: one is to enhance the production operator's brand consciousness,the second is to strengthen the tea brand support and guidance,the third is to strengthen the brand protection and support,four is is rich culture connotation of tea brand,five is the diversification of brand promotion.The author hopes to solve the problems and put forward corresponding countermeasures by analyzing the status quo of heyuan xianghu tea brand,promote the effective promotion of heyuan xianghu tea brand and improve the overall competitiveness of heyuan tea industry.