Research On Baoshang Bank's Strategy Of Improving Customer Relationship Management Under The Internet Background

Customer relationship management is both software technology and principle system.In 1999,domestic scholars began to introduce the concept of CRM,and gradually aroused the concern of many domestic enterprises.This article will start from the perspective of customer relationship management theory,based on the status of customer relationship management system at home and abroad,and study the impact of the Internet on customer relationship management.Then through the Baoshang bank as the focus of the specific research,analyze its management status and customer relationship management problems.Under the background of the continuous impact of Internet finance,banking industry pay more attention to data mining,data processing and the improvement of the analysis capability has expanded the scope of customer information collection;it has been able to tap potential and effective data information to achieve accurate marketing.And the use of data can also predict the future development trend of the industry.Changed the people began to learn to use dynamic,comprehensive,open-minded mode of thinking for customer relationship management.Firstly,Baoshang Bank insists on taking customers as the center and effectively meeting customers’ needs for products and services as the key issues that banks must face.Strengthen the training of front-line staff,the implementation of brand strategy,improve the account manager system,accurate customer stratification,precision marketing,to open up the market,for the purpose of target customers.In addition,data mining and support capabilities have been continuously improved to transform smart banking,including electronic self-service channels and deposit automation equipment.With the continuous increase in capital investment in smart equipment,bank outlets are becoming more intelligent.Big data leads the transformation of the new banking industry.This will also become a milestone for the financial industry in the era of mobile Internet.For simplicity of presentation,CRM is used in this article to refer to customer relationship management.