Research On Marketing Problem Of The Customer Center In Baoshang Bank

In recent years, with China’s accession to the WTO, the full liberalization of financial markets, financial reform, The banking industry continued to increase in volume, the different scale, different nature of property right main banks in large numbers, the Chinese banking market structure has undergone major changes. The new commercial banks develop flourishingly, make financial market escalating competition, financial market concentration drops ceaselessly, in such a market environment, customer demand reset, industry competition is more intense, banking services of the buyer’s market has been formed. At the same time, from the securities, China’s commercial bank market share is facing more opportunities and challenges. Grim inside and outside economic form, how to carry out effective marketing, customer retention, customer development, appear more important.Modern commercial bank customer service center, to customer demand as the center, take the market as the guide to the modern marketing theory to direct it to participate in market competition, can in the increasingly fierce market competition and buyer’s market to win customers, gain a competitive advantage.The Baoshang Bank customer service center since2005since the start, in less than8years, has maintained sustained and rapid growth, the lender of the business development, played an important role in promoting. But due to the baoshang bank customer service center to start late, compared to other commercial banks, in marketing terms are in the inferior position.In this paper, on the one hand, the customer service center market marketing development actual situation at home and abroad were analyzed. On the other hand, according to the baoshang bank customer service center marketing situation, such as the management concept that still remain in the " product-centric" or " to account for the center " stage, the customer service center for bank "mess", thus making it difficult to strict accounting banking customer service center business cost and benefit, restrict bank customer service center staffs enthusiasm. Combined with the baoshang bank customer service center marketing starts late, technical level is backward, management system is not perfect, the lack of human resources and other reasons, the customer service center in marketing target market positioning is not accurate, products and services in place, marketing channel is unreasonable wait for a problem are described, and in the analysis of clients service center marketing characteristics and strengthen customer service center marketing on the basis of the study, through the change of marketing concept, market positioning, market segmentation, internal marketing, strengthen the information technology to improve the way to solve the customer service center of marketing issues, undertake initial exploration.