Customer Relationship Management Research In The Application Of The Agricultural Bank Changzhou Branch

This text has been analysed to the outstanding problem existing in management and administration inside the branch of Changzhou of Agricultural Bank of China in terms of customer's management, accord with Changzhou branch existing customer characteristic of structure and trade the advanced experience of management has established customer's demand of managing; Have analysed and probed into the feasibility that realize customer's relation management the branch of Changzhou, it is the breakthrough point that the branch of Changzhou of agricultural bank implements to establish analytic type CRM. The article has studied the conceptual design of customer's relation administrative system of branch of Changzhou emphatically, introduce relevant realization means of technology , make to various kinds of function that system realize exhaustive to describe and is it prove application of some business to give an example, the article put forward the question that should be paid attention to from the construction aspect of the corporate culture while implementing and direction hard finally.