Research On The Customer Relationship Management Of M Bank Credit Card In Big Data Era

China's credit card industry has entered the era of big data, custo Mer data access is also More convenient, but despite the banks in the Credit Card Center has accuMulated precipitation of the vast aMounts of custoMer data but the use of the data is not enough in-depth also frequently appear data rich and inforMation poor condition. How to Make good use of these data and the core and the credit card business, custoMer relationship Manage Ment is the effective integration of the bank credit card in a powerful weapon to win the fierce Market coMpetition in the future.In this paper, based on the big data background of M bank credit card custoMer relationship ManageMent analysis. First, the large data and custoMer relationship ManageMent theory analyze and definition; second, analysis of bank credit card custoMer life cycle and coMposition, the establishMent of credit card custoMer life cycle value evaluation Model, clear the core; third, discusses the current M bank credit card center custoMer relationship ManageMent of the status quo, analysis of custoMer relationship ManageMent is facing challenges; fourth, relationship ManageMent strategy based on custoMer life cycle value deterMined basic train of thought, froM based on the value of custoMer identification and developMent, on the basis of sustainable value creation of custo Mer relationship Maintenance, Mining based on data of custoMer value, based on large data accurate custoMer Marketing proposed to iMpleMent the strategy. Through the research and application of M credit card to iMprove custoMer satisfaction, loyalty, iMprove custoMer value, to attract More custoMers, so as to achieve the M bank credit card business profit MaxiMization.