The Restrictive Factors And Breakthrough Strategies Of Internet Marketing Of Insurance Companies

Nowadays,the Internet has been widely popularized and developed rapidly in China.The economic model centered on Internet technology is gradually affecting the management and marketing of old-style enterprises.With the development of the insurance industry,Internet marketing has been listed as the key development goal of the insurance industry.As a new era,insurance Internet marketing has slowly penetrated into the insurance industry in China.In the Internet marketing model,Some insurance companies have also achieved great success and have been recognized by our customers.However,these marketing models of insurance also have some drawbacks,which greatly reduces the customer's acceptance of online marketing insurance,and makes customers more trust in the traditional distribution model.It is of great significance to explore the marketing model of Internet insurance.This paper introduces the research background and significance as well as the importance of foreign health insurance.Through the study of a large number of Internet insurance marketing literature,it points out the practice and significance of the network marketing of health insurance,especially the basic theory of marketing and the Internet.The insurance marketing theory has found a theoretical basis for the case study.Based on the questionnaire survey,the consumer's perception of the insurance company's Internet marketing is analyzed.On this basis,the status quo of the insurance company's Internet marketing is analyzed from the product level,channel level,service level and environment level.Then,from the aspects of insurance clauses and pricing mechanism,marketing methods,insurance products,network technology,etc.,the paper analyzes the restrictive factors of Internet marketing of insurance companies.Taking A insurance company as an example,it analyzes the mode of Internet marketing of A insurance company.After the characteristics,the current problems and effects of A insurance company's Internet marketing are analyzed.Next,based on the analysis of the previous chapters,the insurance company's Internet marketing strategy and its safeguard measures are proposed.The seventh chapter summarizes the research conclusions and looks forward to the main directions of future research.After the research of this paper,it is concluded that the insurance Internet marketing can bring convenience and preferential to customers,but there are many factors such as pricing,marketing,product innovation,network technology,etc.,so the insurance company's Internet marketing strategy It can also be done from these four aspects.With the rapid advancement of society and IT technology,new business models are emerging,insurance companies can keep pace with the times to carry out model innovation,make full use of big data for precision marketing,social platform and 020 marketing to close together and promote the full development of the insurance industry.To protect the economic and social stability and development.