The Study On The Influencing Factors Of Agricultureal Insurance Demand Of New Agricultural Management Subject

New type of agricultural management main body as the mainstay of developing modern agriculture,our country to take measures to promote the development of new type of agricultural management main body,but the change of agricultural production way,makes the new type of agricultural management main body in the process of production the risk is higher than traditional farmers.In a variety of dissolve the agricultural risk in the risk management strategy,agricultural insurance has incomparable advantage,"19" report to foster new type of agricultural management main body,to focus on agricultural insurance should play the role of guidance.,therefore,to carry out the questionnaire research new agricultural management main body of the agricultural insurance demand,explore the factors influencing the new type of agricultural management main body of agricultural insurance,not only can help the insurance institutions in the insurance product design and marketing mode of thinking,and provide the basis for government to develop agricultural insurance support policy,and better play to the agricultural insurance to support the development of the new type of agricultural management main body role.Weifang serves as the birthplace of China's agricultural industrialization,is the national modern agriculture ShiFan,as the sample area studies new agricultural management main body of the agricultural insurance demand has good representative.First of all,this paper makes a qualitative analysis on the influencing factors of agricultural insurance demand of new agricultural operation subjects.Secondly according to the questionnaire to obtain data and information on the economic characteristics of weifang new agricultural management main body,the condition of agricultural risk,the condition of agricultural insurance to participate in,to the evaluation of agricultural insurance products and services,descriptive statistics analysis,as the basis of further empirical research;Finally,Logit model was selected to conduct empirical research on the influencing factors of agricultural insurance demand of new business entities.The results showed that land area,income level,degree of premium subsidies,economic loss,understanding of agricultural insurance,safeguard level and adjustments to the new type of agricultural management main body efficiency has a significant positive influence on agriculturalinsurance demand.Finally,this paper puts forward corresponding policy Suggestions according to the research conclusion: first,innovate agricultural insurance products.The specific measures are to solve market risks and try to establish agricultural product price insurance.The establishment of weather index insurance for disasters caused by climate change;We will help upgrade agricultural industries,improve quality and increase efficiency,and launch agricultural insurance products with local characteristics.Based on income security,pilot agricultural product income insurance.The second is to strengthen the government's guiding,specific measures is to encourage district government actively carry out according to local advantageous industries of agricultural insurance products,and increase of new type of agricultural management main body of agricultural insurance premium subsidies,make local specialty and small breed a real drive local farmers' income of major industries.The third is to improve the service level of agricultural insurance at the grass-roots level.Coordinate with relevant departments to enhance horizontal cooperation of business lines;With the help of new technologies such as artificial intelligence and big data,customer acquisition and risk management capabilities are improved,and operating costs are reduced.