| With the development of economy and the increase of resident wealth in our country,investment and financial management has become a hot topic more and more.In 2015,as the capitalist market rekindled the public investment fund’s enthusiasm,investors’ newly ignited enthusiasm plummeted again as the market plunged.After careful analysis of the reasons behind,it is not hard to find that the fund companies still take the issuance scale as the fundamental starting point instead of the market demand.In particular,there is a serious homogeneity in fund products,whether in terms of types,investment directions or investment strategies Phenomenon,the differential progress of fund companies is imperative.In this paper,the HS Fund Company as an example for analysis,combined with the development of China’s fund status,the development of HS Fund differentiation related issues were explored,the use of comparative analysis,case analysis and other methods of HS Fund Company data analysis,Draw lessons from Michael Porter’s theory of differentiation,the theory of competitive advantage and the research results of foreign fund companies in differentiated management.In view of the problems existing in the development of HS fund companies,such as the serious homogenization of products,the over-dependence of distribution channels on banks and fund managers High liquidity analysis of the issue of research for the better development of HS Fund companies have practical significance.This article uses the case analysis method to analyze the difference characteristics of several fund companies with large scale and unique development path in the United States,and sums up the following characteristics:Differentiation of product design development represented by the Vanguard Fund of the United States,Differentiated development countermeasures for fund’s unique sales channels represented by the fund and differentiated development countermeasures for incentive examination represented by the Americas Fund.Combined with the case studies of the US fund companies and the problems encountered in the development of the current HS fund companies,this paper explores the ways and methods of the differentiated development of HS fund companies,and draws the following conclusions:1.Fund product design differentiation.Through the analysis of the development trend of financial markets and investors,the paper focuses on three aspects:the differentiation of fund product investment,the differentiation of fund product structure and the functional design differentiation of fund products,so as to show the different purchase demands of products.2.Take full advantage of the Internet for differentiation.The internet differentiation of fund companies can start from two aspects:increasing Internet distribution channels and creating fund products suitable for Internet sales,making maximum use of the development of internet finance and changing the current situation that HS fund companies over-rely on commercial bank sales.3.Equity incentive to promote talent development.With the equity incentive,the performance of the fund can be effectively linked with the career planning of the fund manager to reduce the situation that the fund manager chase down and sell down for short-term performance,which is more conducive to independent thinking on investment and thus forms a unique style.4.Optimize the performance appraisal mechanism,objective evaluation of fund performance.By optimizing the performance evaluation of the fund and paying close attention to the deviation of the fund style,objective evaluation criteria for fund managers are set up to encourage fund managers to plan the fund assets in the long run,thus forming a difference in fund investment style.The innovation of this paper is contained in two aspects.Firstly,the problems encountered in the development of HS fund companies are analyzed in depth.The bottlenecks encountered in the progress of HS fund companies are analyzed.At the same time,the development characteristics of the development of the securities fund companies in the United States The corresponding economic laws of the development period are combined to summarize the inherent law of the securities investment funds in the differential development in the United States and analyze the differentiated development path of the representative US fund companies.Secondly,according to the law of the development of securities investment funds in the United States and the problems in the development of HS fund companies,the paper makes a comparative analysis on the differences and development of HS fund companies from the perspectives of fund companies’ products,channels of differentiated development countermeasures,Explore and propose the path and countermeasure of HS Fund Company’s differentiated development. |
