Neways Wuxi Electronics Co.Ltd.,before the financial crisis in the golden period of development,growth rate leads the industry just a few years,has become the electronic processing industry strength of the enterprise.But after the financial crisis,the electronic processing industry in the doldrums,Neways Wuxi Electronics Co.Ltd.development plummeted,similar companies within the industry to actively adjusting their development strategies,to address the financial crisis,after several years of adjustment,electronic processing industry leader Foxcon Group,Flextronics and Quanta and other development speed to about 15%-20%,but the neways electronic Co.,Ltd.after the financial crisis,after several major strategic adjustment,with little success,and its development has not been resolved Therefore,how the new appropriate limited strategic adjustment of Electronics Co.,Ltd.has become the most important issue of the company.Based on the new development of Wuxi Background and Current Electronics Co.,Ltd.,based on the theory of enterprise development strategies,as the new macro environment(political environment,economic environment,cultural environment and technological environment)Electronics Co.,Ltd.,the industry competitive environment(customers,now there are competitors,potential entrants,suppliers and substitutes)as well as internal resources and capabilities(condition of the assets,research and development capabilities,manufacturing capacity and human resources)for the new electronic Co.,Ltd.for comprehensive analysis of three aspects,the use of SWOT analysis method to analyze the environment,opportunities and challenges found in existing companies,according to the company’s internal and external environment analysis,from the corporate vision,strategic objectives,business strategy and functional strategies(development,development goals,development speed and quality,capacity development)to develop four new development strategy for the electronic Co.,Ltd.,and finally combine internal resources and external environment as well as the ability to formulate strategies and implement measures roots in manufacturing its own brand strategy,as I Neways Wuxi Electronics Co.Ltd.employees through the company’s holistic approach to develop appropriate development strategies,hoping the company’s development has played a positive role for the development and the development strategy of the company after a certain reference value. |