Sustain Profitable Growth Thru Optimization Of Second Tier Insurance Company

All walks of life vary in different aspects.However,one thing that all industries have in common is that they all need to consider how to operate effectively and efficiently,which is what we often call operating model,which are frequently implemented to as large as corporations or capital profiting agencies,as small as business processes or product services.It can be said without exaggeration that no industry can avoid enduring the test of operations.Insurance,as one of the three pillar industries of finance,has been operating for hundreds of years in developed countries;and companies of three or four hundred years of history are not rare.In China,insurance started from the setting up in the old Republic of China,and experienced the establishment during the founding period of the People's Republic of China,the cessation of business in 1958,and the gradual restoration of business in 1980.It has been operating for merely 30 years hitherto,a rather young member of the mature finance industry.Many opportunities and challenges lie ahead of Chinese insurance industry.Under the circumstances of today's market,insurance companies serve to stabilizing the country as well as maintaining profitable,which calls for continuous efforts in exploring and implementing successful strategies to obtain advantages in operation.In recent years,despite the rapid growth of new business and continuous exploration of sales modes,the homogenization of products and sales channels has become increasingly serious.As a result,operational innovation has gradually obtained more attention from corporate management and has become an important area for many insurance companies to actively explore and study.It is now considered a major weapon to assist insurance companies in gaining an advantageous position in the battle of industry operation.This article sets off from the current management situation of Citic-Prudential Life Insurance Co.,Ltd.(hereinafter referred to as "Citic-pru")and proposes thoughts from the perspective of second tier insurance companies on the optimization of insurance operation,integrated with analysis of insurance future development as well as the history,status quo and development trends of insurance operation.The article serves as an introduction to embark more valuable thoughts as well as providing reference and thinking for the operation and development of second tier insurance companies,and even non-financial industries.