Impact Of Certification On Enterprise Quality

It is the process of global economic integration that makes the international division of labor become a trend,this not only let countries give full play to its comparative advantage,but also aggravate the information asymmetry in the market.Thus the enterprise needs to send effective signal to avoid possible adverse selection and moral hazard.Under the background of economic integration process,enterprises are taking certification as an efficient quality signal,the reason are as follows.First,a high level certification can demonstrate the ability of enterprises to produce high quality products,So the enterprise can gain market trust and set up its enterprise credit;Second,to enter the international market,the product must pass through the corresponding certification system in these areas to gain entry qualifications.There lies a two-way effect between certification and product quality.First,high-quality companies which intends to prove their ability will actively seek certification to show their quality ability.Second,the enterprise has to obtaining the license to export countries and regions through the corresponding certifications,due to the high-level certification standards and the strict standard,the enterprise can improve their production,and in this way raise their ability of product quality.From a theoretical point of view,signal theory,transaction cost theory and legitimacy theory has demonstrated the effectiveness of certification.But in the real economy,the product quality of the same level of certification is uneven.After obtaining certification,some enterprises effect the enterprise quality benign interaction,and some enterprises' quality level is still low.The main reason lead to this phenomenon is that some companies seek for the certification just in order to obtain approval,and only obey the standards at the ceremony,and without reference to relevant standards in the production process,continuous learning and improvement.This article use the CEES data to explore the relationship between enterprise certification,learning by doing and quality.From the perspective of enterprise internal behavior choice to explore whether learning by doing can strengthen the certification's effect to product quality.This article uses the quality performance indicators to measure the enterprises' product quality ability,enterprise employees' communication frequency to measure the enterprises learning by doing level.We compared domestic certification with international certification to explore which type can better improve enterprise product quality.We further explore whether learning by doing can moderate these effect.We found that enterprises' learning by doing ability can strengthen the effect.Based on this,we conclude the following policy recommendations:First of all,it is recommended to conduct dynamic management of enterprise certification,so that enterprises can continuously learn and improve through certification,so as to improve the quality level.Second,actively promoting the certification of bilateral and multilateral recognition,and build an international certification system;Last but not least,we should strengthen the exchange and sharing of knowledge among enterprises,and give play to the advantages of post-secondary growth.