Research On The Impact Of Wisdom Tourism Of Self-Help Tourists On Tourism Decision-Making

The development and application of the new generation of information technology and Internet technology have brought tremendous opportunities and conditions to the tourism industry.wisdom tourism has become a new trend in tourism development and has received high attention from governments ? businesses and tourists.The form of tourism activities has also changed,and more autonomous self-guided tours have become popular travel destinations and become the main means of travel.Tourism has entered the era of wisdom tourism and has promoted the intelligentization of tourists' behavior,self-help tourists are bound to be affected by the application of wisdom tourism construction in tourism when they are making travel decisions,the construction and development of wisdom tourism are mainly reflected in four aspects: tourism management?tourism services? tourism marketing and tourism experience.In this context,the paper empirically analyzes the impact of wisdom tourism of self-help tourists on tourism decision-making.through questionnaire surveys.In this paper,a statistical analysis of demographic attributes?wisdom tourism cognition and travel decision-making behaviors is conducted through descriptive analysis methods;The variance hypothesis was used to verify the research hypothesis that the demographic variables were different for wisdom tourism evaluation and tourism decision-making;Through relevant analysis and regression analysis,we verified the hypothesis of the impact of wisdom tourism management ? wisdom tourism services ? wisdom tourism marketing and wisdom tourism experience on self-help traveler decision-making.Concluded as follow:The lack of understanding and one-sidedness of tourists on wisdom tourism;Using the Internet is a common way for self-help tourists to make travel decisions,but traditional methods have been not completely abandoned;Tourists have the highest appraisal of the scenic security management system,and there is a rejection mentality towards downloading the scenic area APP and paying attention to the scenic WeChat public number;The characteristics of population attributes have significant differences in the evaluation of wisdom tourism and are partiallyestablished;The assumption that the characteristics of population attributes have significant differences in tourism decisions is not established;Wisdom tourism management ? wisdom tourism services ? wisdom tourism marketing and wisdom tourism experience have a significant positive effect on self-help tourists on tourism decision-making.