| With the coming of the era of "Internet plus",various industries are eager for software service to connect to the internet platform in order to seek a higher level of development.Because of its good prospects for future development,software enterprises have attracted a lot of strategic investors' attention.If strategic investors evaluate the investment value of the software enterprises only in accordance with the general value analysis method,it is likely that the expected strategic cooperation targets cannot be reached after the investment.Therefore,the strategic investors need a more comprehensive investment value analysis scheme to fully consider the long-term strategic investment value of the investors when they choose the software enterprises to invest.This paper mainly provides some suggestions for strategic investors to invest in Sinosoft Co.,Ltd.After combining the characteristics of the software enterprise and the characteristics of the strategic investor,the article analyzes that the strategic investor should not only grasp the overall operating performance of the invested enterprise,but also calculate the specific stock value of the invested enterprise when evaluating the investment value of the invested software enterprise.In this way,the strategic investors not only can grasp the long-term strategic investment significance of the invested enterprises in the macro direction,but also can further testified the investment decision of the strategic investors in the data,and then take the calculated results as the basis of the underlying asset pricing negotiation.Next,it evaluates the investment value of Sinosoft.Firstly,using the Harvard analysis framework to evaluate the overall operating performance of it.The evaluating contents include that:the strategic analysis of Sinosoft to clear the macro environment,the core competitive advantage and the strategic positioning of it,the accounting analysis of Sinosoft to obtain the true and reliable degree of accounting information,the financial analysis of the Sinosoft to get the advantages and disadvantages in its business process,and the prospect analysis of Sinosoft to study the future development of it.Secondly,to evaluate the specific stock value of Sinosoft.After judging that the life cycle of Sinosoft,the cash flow discount method is chosen to evaluate the specific stock value of Sinosoft,and then compared with the stock market price to analyze whether the value is underestimated.The results of overall performance evaluation and specific value calculation of Sinosoft show that the overall performance of Sinosoft is better and the value of it is undervalued.It can be seen that Sinosoft is worth being invested.In addition,this paper also provides some suggestions for strategic investors to assess the value of investment value and its application that Sinosoft is particularly valuable to a certain range of strategic investors,and the strategic investors need to pay attention to the corresponding risks in the investment.After investment,they should actively cooperate with Sinosoft in developing strategic business cooperation so as to achieve strategic investment objectives better and faster.The main innovations of this paper are as follows:first,to research the investment value evaluation of enterprise from the point of view of strategic investors;second,the method of combining the overall performance evaluation and the concrete value calculation is adopted to evaluate the investment value of Sinosoft,and to provide a reference for the strategic investors to evaluate the investment value of other enterprises. |
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