A Research On Yaying Outlet Interfering Mode

In recently years,with the growth of the Chinese consumers and the retail market development,a new batch of commercial activities was born and continue developing,such as the shopping mall,outlets,E-commerce and so on.Outlets occupies the most important place in the traditional business type except E-commerce.This article take the development of global and Chinese Brand outlets type as the subjects,trying to answer the belowing 3 questions based on the methods of literature research and action research.1,How to develop Yaying Brand in Chinese Outlets Models?2,How to combine the new detail conception to develop the new business models?In order to solve the above problems,firstly we have analyzed the development history and competition characteristics of the global Outlets,and focuses on the upgrade of Outlets form.Then we have analyzed the business type in difference brands;After that,This article analyzed the business type and logic in Yaying brand;At last,This article also expounded the upgrade of Yaying outlests business type in new retail.Conclusion including:1,Recently,Chinese Outlets is still in a developing stage and it will certainly be stronger in the near future due to the consumer demand and market circumstances;2,Outlets market own the pround achievement,not only depend on the support of luxuries and global brand,the local brands is the mainstay;3,Yaying Outlets Business models own the most important place in China and have successful experiences of others to go by.4,Combining sales mode both online and offline,EP Outlets business model can further increase efficiency and profits.In the future,upgrades in self-business model will lead the new trend of middle class consumption..This thesis mainly includes the introduction,case and case analysis.The introduction part describes the research background,research method and its content.In the case part,the author investigates the global Outlet development history and luxury and local brands Outlets development strategy.In the case analysis section,we introduce EP Outlet development process and the way to lead in the era of Outlets.Finally,in the conclusion part,the author summarizes how local brands lead Outlets under the commercial environment and structure.