Research On Bank Branches Transformation

Along with rising of the internet financial,the liberalization of interest rate,and the "new normal" economy conditions,the competition among the banks turn worse continuously.Moreover,since the product homogeneity and the decrease of net interest margins,banks urgently need a new mode of future development.The successful foreign banks and domestic banks had made a large number of financial institutions search for the new direction of network transformation.Although it is still in the pilot stage,network transformation tends to be widely used.The branch is the direct link between commercial banks and customers,which is a direct way to communicate with customers and provide services.Also,it is the direct channel for banks to sell products.In the current economic market environment,the location,layout,efficiency,function and service capacity of the branches are directly related to the core competitiveness of the bank.However,the early pre-construction transformation of the Agricultural Bank have deficiencies in distribution network,cumbersome process,low efficiency and constructing of team,to a certain extent,restricted the promotion of network core competition ability.In order to meet the electronic and diversified trend of the custom servicemode,effectively deal with the new challenge of the network transformation andmanagement,further enhance the core competitiveness and sustainable developmentof the Agricultural Bank of Longyan.The Agricultural Bank of Longyancontinues to forge ahead,perfectly informed the importance of networktransformation,then,comprehensively promote"the transformation and the enhancement"project in the system,and promote the realization of localization transformation,marketing management,team construction.The purpose of this article is to gain experience from domesticand international(e.g.Citibank,Umpqua Bank and China Construction Bank)successful experience ofnetwork transformation,analyze the current status in the Agricultural Bank of Longyan branch,reasonableassess the network transformation scheme,and put forward a workable proposalfor the follow-up work.And therefore achieve the goals of improving the core competitiveness of the network and increasing the market share.It will be good for Agricultural Bank of Longyan branch to turn the numerical advantage("Extensive and comprehensive linkage between city and countryside")of network into the management quality advantage,then which will also escort Agricultural Bank of Longyan branch continue to maintain industry leading.