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Research On The Transformation Of Commercial Banks In My Country

Posted on:2012-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:H DuFull Text:PDF
GTID:2439330488492416Subject:Business administration
Abstract/Summary:PDF Full Text Request
After our country money market comprehensive opening,the Foreign bank by reason of the brand-new service marketing idea,the rich service marketing product,the advanced service marketing pattern,sped up in China's expansion step,mesh point quantity and the property scale presented the high speed growth.At the same time,the financial needs of domestic customers are becoming increasingly diversified and individualized.The external and internal factors in the dual driver,domestic bank branches facing the objective of transforming the requirements.Retail bank branches are the most important way,but also provide customers with a warm style and interactive services in an effective way,is very popular with customers in the current business of the largest service channels,is a symbol of banks and the overall strength of the concrete embodiment.Network based on the status and role of commercial banks,commercial banks for a long period of time can not be replaced.This paper is based on the Inner Mongolia Branch of Bank of China branch transformation of the theme of supply and demand of commercial banks by means of theory,law and Gresham's Law Barre and more guidance on business networks in transition on issues such as the plight of the in-depth analysis and diagnosis.From the actual situation of our proposed targeted solutions.
Keywords/Search Tags:Commercial banks, branch transformation, management
PDF Full Text Request
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