A Study On Organizational Change Under The Strategic Transformation

With the in-depth application of informationization technology in various industries,the SME informationizationtechnology software market is booming.Meanwhile,the competition for ERP software market is gradually upgrading,the brand and channel are becoming the key to maintaining acompetitive advantages.Experienced in 2012 domestic first-line ERP vendors UAP and Kingdee had a huge loss,due to the rapid expansion of the high manpower and management cost,they all turned to the channel distribution deepening transformation.In 2013,Kingdee proposed the concept of "the whole distribution" for SME products,At the beginning of 2014,the Kingdee group implemented the strategy of "the whole distribution",all products for SME to sale only in distribution channels.This paper takes the channel transformation of Xiamen Kingdee channel in period of 2012 to 2014 as the case studyobject.First,this paper introduces the main body of this case-Xiamen Kingdee and its background environment,then briefly introduces and analyzes the product system,management and channel strategy evolution of Kingdee Group.Then,the organizational change theory is used to compare the changes of Xiamen Kingdee channel before and after the change analysis,pointed out that Xiamen Kingdee organizational changes in the problems at the same time put forward suggestions for improvement.The research results show that,in the context of the strategic transformation of Kingdee Group,as the executive body of Xiamen Kingdee passive strategy for the introduction of its internal and channel organizations forced time pressure to carry out a radical change to match the group strategic transformation.Carring on the organizational change,the staff and the dealer's attitude have undergone many changes,the staff are disagree,not active,the dealer's positive and contradictory,the balance between the two sides and the game,resulting in their organizational changes in the negative,behavioral resistance that affects the end result of the entire organizational change.From the Kingdee Group annual report after the strategic transformation.The increase in profits,lower costs,reached the Group's strategic expectations.And K/3 WISE products performance of Xiamen Kingdee,the overall product revenue is basically flat,however the sales performance growth most arethe dealer's inventory backlog.This shows that the effect of Xiamen Kingdee in this change,remains to be further observed.