Research On Tourism Cooperative Information Retrieval Behavior

With the development of the Internet and social media,the Internet has become an important way for people to obtain tourist information.Search behavior runs through all aspects of the Internet,"no Internet,do not search" the big search situation has been formed.With the increasing demand for tourism,tourism groups become more and more large,as a general tourist public,how to quickly and efficiently search for tourism information,develop tourism plans,make tourism decision-making is a close concern of travel users.It is very important for the tourist users to acquire,classify,evaluate and create valuable tourist information.Therefore,it is of theoretical and practical significance to explore the influencing factors of the cooperative information retrieval behavior of the users for tourism enterprises and related searches platform reference.This study will examine the impact of tourism information literacy,tourism experience and construal level on tourism collaborative information retrieval in order to explore the characteristics of collaborative information retrieval and enrich the theoretical system of cooperative information retrieval.The author recruits 42 students in the paid way as the experimental object,using the simulation experiment and the questionnaire survey method to carry on the research.Before the experiment,the experimental personnel were screened according to the questionnaire results.The users who participated in the formal experiment should fill in the construal level,the tourism information literacy,the tourism experience and the basic information questionnaire before the experiment.In the course of the experiment,recorded video,browsing history,questionnaire perception and experimental evaluation questionnaire and other methods to collect the relevant data,after the end of the experiment using statistical analysis of data analysis.In this experiment,the tourism information retrieval as a task to develop the tourism plan as a basis for judging the effectiveness of the task,therefore,according to the previous scholars on the type of task division,the development of tourism plans because of its requirements open and answer open to the characteristics is the most suitable collaborative information retrieval tasks,and it is exploratory task.This paper divides the exploration task of the tourism plan into two kinds,namely,the general task and the specific task,and combines the user's tourism information literacy,the construal level and the tourism experience to examine the user's collaborative information retrieval characteristic and behavior.The results show that in the search time,the task time 1 is longer than the task 220minutes;in the search engine use,all users of the use of search engines,32 people only use Baidu search as search engine,4 people use Baidu,Sogou,and 360 search,4 people use SearchTeam search,there are 1 people using Baidu and SearchTeam;in the task of retrieving information sources,it can be divided into 9 types,namely Baidu and other search engines,Ctrip and other comprehensive travel sites,such as pesks and other places,Baidu knows and other Q&A platform,12306 and other ticketing platform,Airbnb hotels and bed and breakfast booking platform,Shenzhen travel agencies and other traditional travel agency website,travel intersection and other B2B service platform,Taiwan free exercise and other tourism platform;in the input of the search,the user not only use travel destinations and destination travel raiders,but also traffic travel,attractions tickets,food information to build a search.In addition,the task type has some influence on the partial retrieval of collaborative retrieval process,task perception and collaborative retrieval result.The interpretation level has a significant effect on the partial variables of collaborative retrieval process,task perception and cooperative retrieval result.Tourism information retrieval literacy has a significant effect on collaborative retrieval process.And the influence of some variables of task perception and collaborative retrieval result is significant.Tourism knowledge literacy has a significant effect on the main effect of collaborative retrieval process and task perception.Tourism experience has significant effect on some variables of collaborative retrieval process,task perception and collaborative retrieval result.