Research On Network Tourism Information Influence On Tourism Decision

With the rapid development of information technology、the Internet has become increasingly flourish, network tourism information for tourists behavior more and more significant, the influence of the Internet has become an important mode of transmission tourists travel information. Research on network tourism information how to influence tourists’ decision-making、analysis the influence degree of the network tourism information to tourists tourism decision-making, put forward specific tourism marketing strategy countermeasures, is of great significance.This research mainly including introduction, literature review, theoretical basis, research ideas and research design, network tourism information impact on tourism decision-making analysis, conclusion and prospect of six parts. In the chapter of tourist information network impact on tourism decision-making analysis, mainly including five aspects: the demographic, network travel information search behavior, search, search content attention and network tourism information credibility. Analyzes the network tourism information the influence and the role of tourists travel decisions. The studying tell us we should strengthen communication and collaboration between the government and other departments to participate; Increasing investment funds, improve the means of network technology to build a perfect network information service platform; Know tourists demand, build an for the tourists can provide accurate, comprehensive and perfect comprehensive tourism information network tourism information service platform, to provide tourists really need travel information, only is advantageous to the network information service platform and healthy development of tourism in jiangxi province.On the research methods, this paper is through the questionnaire survey, and combining with opinion mining, content analysis and data statistics analysis, tried to break through a qualitative research pattern of past experience, judgment, combine qualitative research and quantitative research, explains the network tourism information in the tourists travel decisions play a role in the process, to explore network tourism information is how to influence the tourists travel decisions, for tourism enterprises in jiangxi province and the related travel website marketing strategy to provide scientific decision basis and corresponding countermeasures and Suggestions.