Study On Decision Of Financial Assets Investments And Factors By New-farmers

In the current agricultural investment return rate,relatively low investment in non-farm income of farmers is a new direct motivation.The pursuit of profit maximization is the inevitable choice of new farmers.Financial assets are an important part of the new farmers' income as the income,how to finance investment options is essential.Financial assets as part of the new farmers assets,with assets increased,while the total amount of its financial assets and structure of the distribution has also undergone a significant change,issues related to new farmers for financial assets research has increasingly become an important topic of concern,new farmers is a high-income groups of farmers,as limited by the cultural level of the low level of understanding of financial products,financial investment can not reasonably be analyzed new farmers choose the characteristics of financial assets and the efect of factors which farmers find new financial investment the problem of rich financial investment channels,new farmers to expand financial assets and incomes,will undoubtedly have important theoretical and practical significance.This article is based on a questionnaire survey of new farmers in Fujian,analyzing the characteristics of the new farmers financial investment decisions using statistical analysis,using Logistic model to study new farmers financial investment choice factors,through statistical analysis of the survey of major financial investment of new farmers bank savings,less investment for a small number of other financial,most new farmers or a single investment bank savings,new farmers to diversify investments.The impact of new farmers factors include age,gender,income,education and so on.Logistic model analysis obtained by a number of new farmers older less financial investment,the higher the income the more financial investment,he higher the education,the less investment in securities class high-risk financial products.Due to new farmers relatively simple investment in financial assets,mainly dominated by bank savings,investment and protection of investments tend to investments,securities class for this high-risk,high-yield investment proportion is relatively small.The author proposed by deepening economic reform,new farmers are expected to reduce the uncertainty of the financial system to accelerate innovation,promoting new farmers diversified financial assets,give full play to the role of government and financial intermediaries,such as to change the new farmers financial investment.