Research On 3G Marketing Strategy Of ZTE Inner Mongolia Branch

ZTE is a leading global communications systems,terminals,R&D service platform,manufacturers,products have successfully entered Europe,America,Africa,more than 30 countries and regions,but also the three major telecom operators in China a major supplier of 3G equipment,one of.Statistics from the 2009 data,in Inner Mongolia,the three major 3G operators,which related to procurement of equipment,ZTE's market share of nearly 1/3,Inner Mongolia 3G network construction,business development and make its due contribution.With the growing 3G market competition,full and more brutal,"first post-push","price war" that marketing has not fully apply,as can be in an invincible position in the market,we must fully study this business B2B2C the main mode corresponding to 4C,4P,4R,4V as the theoretical basis to study and formulate viable 3G marketing strategy.This paper started from the analysis of 3G operators,through the operation of domestic and foreign operators and market analysis,positioning the stage of Inner Mongolia,3G operators,carriers and come to the final consumer demand;followed by system equipment,the user terminals,Internet of Things,triple play and other market segments,analyzes ZTE Inner Mongolia Branch of the income structure,market share,positioning can improve the market share of the targeted products;again,through the analysis of the competitive landscape of 3G companies,business situation analysis,the leading product analysis,strategic analysis of business strategy and development,to make the right market positioning,market competition and avoid weaknesses,than competitors.Analysis of the above aspects,based on the main line to market,combined use of 4P,4C,4R,4V marketing theory,formulated in the Inner Mongolia region,ZTE 3G marketing strategies for telecom operators to meet the Inner Mongolia region,the majority of individuals the needs of users,the introduction of marketable equipment,business products and solutions to improve the Inner Mongolia Branch of ZTE 3G device,the end product sales,the layout of the future success of 3 G in emerging markets,for the prosperity of the 3G market in Inner Mongolia,to help push to make its due contribution to economic transformation.