The Research On Domestic Security Product Marketing Strategy Of CF Corporation

CF Corporation is high in the peaceful against profession individual protection domain popularity, but along with market competition's aggravating, set a higher request to the company product localization and the market introduction. At present, company existing market marketing strategy and pattern approximately company formalization development. This article will revolve CF Corporation the actual problem which meets in the market marketing link to conduct the deep research, seeks for the effective solution and the way.This article take the CF Corporation market marketing strategy as the object of study, uses the research technique which the theory and actual unifies, the utilization organizes the market marketing, the market marketing strategy, the market to subdivide, modern hard currency theories and so on target market localization, 4Ps marketing combination, after investigated the peaceful against profession market environment, the environment of competition as well as this company's operating condition, the management situation carefully thoroughly and so on actual state, analyzes the CF Corporation's superior inferiority as well as the company earnestly the question which in the marketing strategy, the marketing strategy, the marketing pattern aspect exists. Through has carried on the market segmentation to the peaceful against industry's product and the customer community, unified CF Corporation's realistic condition to carry on the market localization to the company product, has formulated the marketing strategy which company's strategy development targets, the company market marketing goal and needed to adopt. Finally, unified the CF Corporation's characteristic according to the definite marketing strategy to give company's marketing strategy and the implementation main point, and proposed company suggestion which needed to further improve in the hard currency aspect.After the analytical study discovery, CF Corporation has positive development prospect while the peaceful against profession also to have the prominent problem in the marketing link, but company, if carries on comprehensive combing based on this article findings to the developmental strategy particularly market marketing strategy and the strategy with the analytical study, through the operational mechanism and the marketing strategy's effective adjustment, can break through the restriction corporate growth the bottleneck.