Zx Company Development Strategy Research

Under the influence of economic globalization,the market economy environment changes more and more quickly,and the production and operation of enterprises are facing severe challenges.Therefore,the scientific and rational development strategy planning and implementation is particularly important.With the perfection of Chinese market economy system and the establishment of the domestic modern enterprise system,enterprises as the main body of the market economy,facing more vigorous competition environment from both domestic and foreign market.ZX company as one of the fuel dispenser manufacturing enterprises,since the last century 90's to participate in market competition,has experienced industry start-up and growth period,with the economic development after the reform and opening up,the company gradually developed and grown.With the advent of the international economic crisis and the adjustment of our country's refined oil business policy,the external business environment occur great changes,enterprises need to re judged the trend of macroeconomic and industry development direction,to examine their own resources,timely and reasonable adjustments or develop their own long-term development strategy.This paper take the ZX company as a case study,through analysis of enterprise's external macro environment and industry's competition situation,as well as the analysis about the enterprise's value chain and core competence,using the SWOT analysis model to do a simple analysis and description about business opportunities and threats faced by the enterprise,as well as the advantages and disadvantages of the enterprise.By multi angle analysis method which based on the combination of theory and fact,the corresponding solutions and measures for making the ZX company's development strategy are put forward.The main achievement of this paper is to make a detailed analysis and planning for the development strategy of ZX company,and hope to have a certain reference value for other enterprises in the industry.