Jiangsu Jinhu Pump Co., Ltd. Development Strategy

Automobile is the important and indispensably means of teansportation in modern society, the automobile industry and its member group of diesel,fuel injection system,fuel feed pump and timing device industry are the pillar industry of our country. The development of them connects closely, and the development of automobile industry will effect economic construction and antional lives directly.The volume of production and marketing of China are thirteen million seven hundred and ninty one thousand and thirteen million six hundred and forty four thousand and eight hundred, China has became the first for production and consummation automobile. In 2009, the volume of civilianvehicle has reached seventy-six million ninteen hundred. Fuel feed pump and timing device are the important part of fuel injection system, and fuel injection system is the "heart" of diesel, and diesel is the power of the automobile.2010 is the most important period of the economic development of China, and also the most important period of carrying on "the 11th five-year plan" to "the 12th five-year plan". The development of automobile industry has a great effect on the plan. Jiangsu Jinhu Fuel Feed Pump Co.,Ltd is the unique corporate champion of the fuel injection system industry and fuel feed pump and timing device industry, should take on this heavy mission. Therefore, the study of the development stratgy of the company is necessary.The author of this article based on the stratgy management and the assumption of the stratgy premise of Professor Xiangbaohua, and also combine the realistic of the company, firstly analysis the external and internal environment of the company and the technique development trend of similar products of home and abroad; review the forty-two years history of the development course,management experience and lesson of the company; analyse the internal advantage,internal disadvantage,external thread,potential competitor and substitude product; according to the economic request of 2010 and "the 12th five-year plan" period, analyse the development request of major product of the future market, and based on it, forecast the market of fuel feed pump and timing device in 2010 and "the 12th five-year plan" period of the company, bring forward the development stratgy plan.Considering of the special market position of the company and the industry environment, the author bring forward the stratgic thinking,marketing stratgic target and main stratgy measures.It includes the stratgy of product develop,technique advance and cost leadership stratgy and carry on culture constuction,advice of organize the Jinhu Fuel Feed Pump Group.