The Impact Study Of Residents’Well-being In Tourism Destination On Their Affinity For Travel&Tourism

With the rapid development of economy and society,"the pursuit of well-being" instead of "GDP worship" becomes the core of today’s society development.People is higher and higher to stress quality of life,well-being has received widespread attention from all walks of life.As a strategic pillar industry of the country’s economic development and modern service industry of improving people’s satisfaction,tourism industry is especially concerned about the experience quality of tourists and the development of tourist destination,all of which are related to the destination residents.As the host of the local tourism development,affinity for travel&tourism from the local directly affecting tourism mood,feeling and consumption of the tourists,which can bring more tourism income for the destination,is indispensable tourism resources to the local tourism development.The World Economy Forum(WEF)released since 2007 consecutive four times in the tourism competitiveness report,the overall competitiveness of China’s tourism industry performance is remarkable,but surprisingly affinity for travel&tourism still lags behind.With the impact of destination residents’ well-being on their affinity for travel&tourism as the breakthrough point,this paper conducted the questionnaire survey from the perspective of tourist destination residents to study whether residents’ well-being has an impact on the affinity for travel&tourism and what effect on the basis of existing research.This paper selected residents in Wuhan city as the research object and study the effects of residents’well-being on their affinity for travel&tourism based on the perspective of residents in Wuhan city.Through the analysis of SPSS20.0 and AMOS 17.0 software,the following main conclusions are reached:Firstly,through in-depth interviews from the perspective of tourists and the analysis of grounded theory,the scale of affinity for travel&tourism has been developed after the test before and the formal inspection with four dimensions and seventeen items.Secondly,tourist destination residents’ well-being mainly includes three factors which are"subjective well-being","psychological well-bein" and "social happiness";affinity for travel&tourism from residents has mainly four factors which respectively are:"public order","verbal communication"," place identity" and "dedication spirit".Thirdly,After operation by using structural equation model,the following conclusions are found:in the three major factors of residents’ well-being,the subjective well-being towards public order,verbal communication and dedication spirit have significant effect,no significant impact on local identity;psychological well-being towards public order,dedication spirit have significant effect,no significant influence on verbal communication and place identity;social well-being has significant effects on verbal communication and place identity,no significant impact on public order and dedication spirit.Finally,according to the results of the empirical research,some suggestions aiming at the government and related tourism enterprises are proposed respectively.