Researches On Tourism Affinity Of Kunming In The Perspective Of Tourists

China affinity for tourist lag behind in the world.We can see from "The Travel&Tourism Competitiveness Report" which is achieved by The World Economic Forum(WEF).Tourism has been more and more abundant and diversified with the rapid development currently. People pay more attention to higher standard demands rather than sightseeing and leisure enjoyment. They have more expectations for goodwill, happiness and relaxation at the same time they enjoy nice scenery and excellent services in tourist destinations.It warns us to face our weaknesses, get to know tourists’ new demands, and then find a way to make up for our weakness.Then China will move from a "big" tourism country to a "great" tourism country."Let every Kunming day be spring" is not only a slogan,it is also a commitment.The weather in Kunming is very agreeable,and it’s like spring all the year round.For every traveler,they can feel warm like spring in heart. Minority is solicitous, singing and dancing, kind and hospitable in traditional concept. So travelers have more hope and expectation for Kunming tourism affinity.On the other hand, tourists have a voice most for tourism affinity and discernment as the main tourism activity participant. Therefore, tourism affinity becomes the key point in this paper.It starts from the supply side and the demand side,Kunming as an example of tourist destination.It builds a tourism affinity evaluation model about interaction of the supply side and demand side based on case studies, assumptions, questionnaires and statistical analysis methods.This model can also offer valuable references for the connotation of tourism affinity composition, improvement methods.Hope it will provide some clues for Kunming to improve tourism affinity, and to improve the competitiveness of the whole tourism system. The main conclusions of this paper are as follows:1, In fact, tourism affinity is a power that can make tourism activities more convenient and smooth, tourists more satisfactory. This power will ultimately improve the overall competitiveness of tourist destination if it is played properly.Affinity is reflected in the interaction relationship between tourist and tourist destination.2, Evaluation facts for tourism affinity include tourist destination dimensions, tourists dimensions. This paper found a tourism affinity evaluation model about interaction based on analysis of emotional attitudes of tourists.The first step will be analyzing the tourism affinity structure model of tourist destination dimension.3, This paper classify the steps to improve evaluation facts for tourism affinity on the basis of IPA analysis. The most important is we found appropriate recommendations for improvement finally.4, The paper has a simple research for tourists emotions, attitudes during the traveling. We got the result that what kind of activities,the level of participation, the enthusiasm into tourism activities depend on the attitude and emotions.The paper classify four tourist categories based on this study research and the results of the questionnaire.It includes active type (H), intellectual type (L), emotional (Q), confused type (M).The ultimate goal of this study is to find a way to improve Kunming affinity for tourist and attraction.Finally improve the core competitiveness of other tourist destination like Kunming.