The Value Of Online Variety Shows Leads Research

In the era of television media,Chinese TV variety shows often bear the responsibility of spreading mainstream culture and positive energy.However,with the advent of the Internet era,the Internet variety shows with the Internet platform as the main broadcast carrier have risen,and the right of variety shows has gradually shifted from official TV stations to private Internet platforms.In the early stage of the development of the network variety shows,they experienced a period of barbarous growth.Some programs were vulgar in style,conveying negative value orientation to the audience,and many problems of network variety shows gradually appeared.However,after all,online variety shows are not exactly the same as TV variety shows.Their development paths and corresponding disadvantages are not exactly the same.Therefore,the value-leading problem of network variety should also be discussed and studied separately.At the same time,the positive guidance of network variety should not ignore its own development mode and broadcast environment.If the requirements for TV variety shows are completely followed by the network variety shows,the relatively rigid “forward guidance” may lead to the loss of its own development characteristics,which is not worth the loss.Network variety should also continue to explore its own development path under the basic requirements of positive values.Therefore,this thesis selects "Who’s the murderer",which has both high playback and high praise,as a research sample,and explores the ways in which network variety shows can be praised and applauded in the process of value leadership.At the same time,it provides other network variety shows in the network environment.Provide reference for better value leadership.This thesis is divided into four chapters in addition to the introduction.First of all,it starts with the existing problems of the value of Internet variety shows,and then analyzes the significance of "Who’s the murderer" as a sample and its performance and value in terms of value leadership.After sorting out the specific operations of its value leadership,it finally concludes the persuasive strategies that network variety shows can share in terms of value leadership.The first chapter analyzes the problems of network variety at the level of value leadership from three aspects: information source,information sink and information transmission process.The source of the source itself is mixed,and its content production is easily bound by commercials,with more elements of grandstanding.Receiver’s choice of variety shows itself also prefers entertainment programs,and online variety shows require double efforts to achieve elegant and popular appreciation.Even Oriented values are often distorted in the process of information transmission.The second chapter focuses on the reference significance of "Who’s the murderer" for the value of network variety.Its mining of public issues,selection and shaping of program opinion leaders,and promotion of critical and innovative consciousness,both have positive impacts on society,related industries,and the audience.The third chapter analyzes the specific practice of "Who’s the murderer" in the aspect of value guidance.Its positive energy discourse construction,audience empathy mobilized by immersive experience,agenda setting and entertainment functions have both outstanding features.While maintaining the entertainment of the show itself,taking on a greater degree of social responsibility is also an important reason for its good reputation.The last chapter returns to the research purpose of this thesis,that is,in the specific persuasion level,network variety shows can optimize the value-leading strategy.This chapter still starts from the three aspects of information source,information sink,and information transmission process to sort out the strategies that can be used for network variety shows.Avoiding audiences’ rejection of persuasion to the greatest extent is the top priority of value guidance.Therefore,the source needs to have both credibility and pro-people,and the purpose and persuasiveness of the persuasion method also need to be hidden.The value in the audience’s self-thinking is also beneficial to the audience’s acceptance of the value.I also hope to create a clean and upright Internet space for the audience.