Chen Baerhu Banner Media Research

Chen Balhu's media has a history of 60 years.Now it has a complete media ecology,including radio,television,newspapers and new media.In the future,how should it make use of its own resources,strengthen management,improve management and improve communication efficiency?This paper has conducted a systematic study on it.This article takes Chen Balhu's media as the main research object.Is contain three parts:introduction,text and conclusion.The introduction part mainly summarizes the research object,the reason and significance of the topic selection,the research method and the research situation.The first chapter of the text describes the development process of Chen Balhu's media,and makes a systematic analysis of it.The second chapter of the text mainly describes the reform of Chen Balhu's media organization.The third chapter of the text analyzes the use of human,material,financial and information resources of Chen Balhu's media,and concludes that Chen Balhu's media organizations have created rich information resources by relying on their own efforts,financial subsidies and assistance from all parties in the long-term lack of human and material resources.The fourth chapter of the text summarizes the advantages and disadvantages of Chen Balhu's media,and puts forward opinions and suggestions from the aspects of strengthening management,carrying out scientific institutional reform and improving influence.The conclusion is based on the contents of the first four chapters to make an overall evaluation of the problems and achievements in the development,management and operation of Chen Balhu's media.