Bahrain Right Banner Media Research

This paper takes Bairin Right Banner’s media as the research object,summarizes Bairin Right Banner’s media development process,thus proposing opinions and advice on its further development.In this paper,The Bairin Right Banner is the starting point of the history in 1957,which has been over 60 years.The right banner of bahrain has always been people-oriented,"technology,service" as the foundation of the group spirit,and formed a complete one-stop service system.The paper consists of three parts,introduction,text and conclusion.The introduction explain about the research object,the significance of the topic,research method and the research situation.The text is divided into four chapters.The first chapter makes systematic analysis on the radio,television,newspaper,government website and wechat public platform of Bairin Right Banner.Chapter two introduces the media reform in Bairin Right Banner.Chapter three probes into the contentform,human resource development,and the audience on the basis of analyzing the media information resource of Bairin Right Banner.The forth chapter summarizes the accomplishment made by the media enterprise in Bairin Right Banner and the difficulties it is facing in current circumstances and proposes some advice as constructing interactive mechanism between the media and audience,modifying the media content,intensifying human resource management.The conclusion summarizes the whole paper and made points on the further development of the media enterprise in Bairin Right Banner.