YM E-commerce (Laos) Project Business Plan

In recent years,Lao's economy has achieved rapid growth,consumer demand for clothing products has also increased,and the corresponding requirements for service quality and level are also increasing.Especially with the popularity of Internet and intelligent mobile in Laos,e-commerce,which takes online shopping as its consumption habit,is slowly entering Lao people's life.YOUR MARKET is an entrepreneurship project of an e-commerce platform which mainly sells Lao clothing and apparel.This thesis takes the platform entrepreneurship project as the research object,combines the relevant theoretical knowledge and research methods learned by the MBA major,and also uses the scientific method to analyze the background of the project,introduces the specific situation of the project,and analyzes with the PEST tool.The project's external environment of policy,economy,society and technology in Laos,through the means of research and access to information,analyzed the clothing and apparel market in Vientiane,Laos,and proposed the market clothing and apparel of the project.Sales model,promotion means and sales service strategy,the paper also analyzed the investment and income of the project,possible future financing plan,cash use and exit mechanism,and finally proposed the risk category,risk management and risk prevention of the project.Preventive measures have made possible risks.The purpose of this paper is to ensure the feasibility and scientific of the project entrepreneurship plan and to provide a basis for decision-making.This thesis adopts the method of literature review,the method of comparative reference,the method of field research,the use of PEST strategic analysis tools and 4P,5R and other marketing strategy analysis tools,fully reference and draw on the operating experience of Chinese e-commerce platform companies and The model,on-the-spot investigation of the status quo of the clothing and apparel market in Vientiane,Laos,aims to achieve the unity of the theoretical and practical,normative and operational aspects of this paper.