Design And Operation Of Public WeChat Public Accounts For Public Welfare

In the era of new media,with the help of the Internet platform,the concept of charity for all began to prevail throughout the country,and public welfare Wechat public numbers developed rapidly.There are many public welfare organizations and caring people in Jilin Province,but the development of online public welfare industry is weak.Most of the existing public welfare Wechat public numbers are mainly propaganda offline activities,and lack of Wechat public numbers with communication and appeal.In this paper,based on the current status of public service Wechat in Jilin Province,the establishment of "Jilin Love and Help Children" Wechat Public Number,and the establishment and operation of the Wechat Public Number are elaborated.