An Analysis Of The Social Functions Of Mobile Short Videos

With the popularization of mobile terminal and the acceleration of network,at present,the development trend of the domestic short video is very fierce.In the process of its growth,its characteristics and phenomenon have also attracted extensive attention from the industry and academic circles.And Tik Tok,as a dark horse of the mobile short video industry,its social transmission attribute is more obvious.This paper will take Tik Tok as an example,exploring the operating mechanism of its social function.The main content of the.article includes four parts,and the first part starts from the platform side,analyzing its social function,including tags,comment,snapshot and forwarding.And based on that,exploring the mechanism of Tik Tok to guide users to use social functions,and the temptation mechanism of short video publishers and the incentive mechanism of Tik Tok are analyzed.Incentive mechanism mainly includes hot,select mechanism,live broadcast permissions and long video permissions are lowered,and offline promotion mechanism.The second part from the user's perspective,analyzing the social behavior and social psychology of users on Tik Tok platform.In the selection of interviewees,according to the actual situation of Tik Tok users,including the number of users' chattering fans,age difference and so on,a total of 12 typical interviewees were selected in this study.It is concluded that Tik Tok users conduct short video social communication mainly based on the psychology of conformity and worship,curiosity and voyeurism,and the effect of self.The third part is combined with the features of users'Tik Tok short video social interaction,I will classify the social patterns between different subjects,including "the type of online celebrity","the type of equality","the type of interest" and "the type of event".The fourth part is summarizing the problems existing in the social function of Tik Tok,including limited sharing path and unstable social relationships,lack of social supervision and frequent social disorder,single social content and uneven quality of short video.According to the problems existing in the social function of Tik Tok,and some feasible Suggestions are put forward,including creating "acquaintance + open"social pattern,expanding your social network,improving the gatekeeper mechanism,strengthening supervision and improving social functions,improving social relationship chain and optimizing content resources,creating a "content + social" model.The research methods of this paper are mainly in-depth interview and participant observation,I hope to make a preliminary analysis on the social function of mobile short video,at the same time,it can provide referential significance for studying short video from other perspectives.