Research On In-depth Marketing Strategies Of Public Libraries

Under the fierce competitive pressure of the market economy,under the impetus of Internet communication media technology and various high-tech products,the public library is constantly facing the limited diversity of readers,high value and high taste.Self-adjustment and innovation.In this era of informatization and personalization,public libraries have challenges and opportunities.On the one hand,readers can obtain various documents from the network channels and experience a variety of "net red" libraries.On the one hand,public libraries also you can use these channels to promote yourself and learn from experience.Public libraries have a certain degree of advantage in terms of system and scale.Some public libraries have already awakened to learn from these leaders who are at the forefront of the times.Other public libraries should also act.Faced with various new marketing methods of market competitors,personalized services,consciously guide readers.Public library marketing should introduce new marketing concepts and strategies.The traditional popular marketing concept strategy has not been able to establish a close connection and bond between public libraries and readers,and cannot help public libraries develop into a deeper space closer to users..In order to solve the contradiction between the above-mentioned shallow level marketing of public library information and the deeper needs of readers,this paper transplants the deep marketing theory to the public library.Using the literature survey method,interdisciplinary research method and analogy research method,the deep marketing theory and the public library resource service related theory are closely combined to construct the deep marketing system of the public library,and the utilization rate of resource service is improved through the in-depth marketing strategy.customer satisfaction.Establish long-term and stable interaction with readers.