Research On The Creation Of Short Online Videos For Street Mining

With the rapid development of mobile network and snartphone,people's lives are becoming more convenient and efficient.And new-media platform and industry of online short video have emerged.At the same time,vox pop has gradually emerged in China in recent years,which gains popularity among the audience.Vox pop refers to the recording of random on-the-street interviews regarding social hot issues,social concerns or interesting and meaningful topics,and then these materials will be edited and promoted online.Take the creation of<Here is the Thing>as an example,this paper mainly focuses on the reference works of the same types and related industry development events.The status quo,the rules of creation and the existing problems of vox pop are highlighted in this thesis.Besides,the leading role in culture,practical development,innovative value,entertaining nature and social nature of vox pop are also discussed.This thesis includes the choice of the topics,the innovation in media integration and application of emerging technologies,which further analyzes the influence of cultural industry's transformation and upgrades,changes of the network public opinion environment and audience emotion.This paper also analyzes the specific content form design and characteristics of production packaging,including the whole process from the way to ask questions and get effective answers,the creative concepts,medium-term shooting,post-editing to the publicity.Focusing on the topic of "The impact and change of smartphones in people's lives",<Here is the Thing>explores the hot topic of social interaction confusion,intergenerational communication and sexual relations in this era.This paper insists the right political direction,the right direction of public opinion,and being focusing on showing the positive value and motivating the audience.