| In recent years,short video has become an important part of People’s Daily life with a booming trend.At the same time,a number of Internet celebrities in ethnic minority areas take advantage of the trend to present their ethnic cultural matters and behaviors on short video platforms,thus gaining relatively high influence and attention.Moreover,the low production threshold of short video platform,the cheapness of mobile terminal and the continuous improvement of network communication technology also make short video become an important platform for the transmission of local knowledge of ethnic minorities.The short videos of Internet celebrities in ethnic minority areas are just as the name,taking Internet celebrities in ethnic minority areas as the creation subject,taking the local knowledge of ethnic minorities as the source of content production,using short videos to carry out creative expression,and finally achieving the purpose of spreading local knowledge.Internet celebrities in ethnic minority areas help local knowledge find a new way to exist on short video platforms,and local knowledge is constantly showing new vitality in the context of short video.Short videos of Internet celebrities in ethnic minority areas break the communication barrier between ethnic minority areas and the outside world by virtue of their unique advantages,and realize the de-stylized and decentralized dissemination of local knowledge.First of all,the paper reviews the rise and development of short videos of Internet celebrities in ethnic minority areas.Under the joint promotion of multiple factors,short videos of Internet celebrities in ethnic minority areas have been relatively mature,and the in-depth development of media technology will continue to promote the innovation of expression methods of short videos of Internet celebrities in ethnic minority areas.Thirdly,the paper discusses the production motivation of short videos of Internet celebrities in minority areas from different angles.On the basis of statistical samples,the content production characteristics and content presentation strategies of short videos of Internet celebrities in ethnic minority areas are summarized.Secondly,from the perspective of local knowledge,this paper makes a specific analysis of the existing problems in the development of Internet celebrity short videos in ethnic minority areas,and finds that under the influence of many internal and external factors and the overall production environment of short videos,the scientific nature and rigor of the local knowledge of ethnic minorities are damaged,and its cultural value and connotation are also lost.Finally,based on the discussion and reflection on the existing problems of short videos of Internet celebrities in ethnic minority areas,this paper puts forward a new path and new strategy suitable for the development of short videos of Internet celebrities in ethnic minority areas,aiming at providing beneficial help and inspiration for the development of short videos of Internet celebrities in ethnic minority areas. |
