Research On The Image Dissemination Of WeChat Business

In the era of big data,the continuous development of new media platform mainly relies on the emergence of micro-business groups in the emerging industries.From the rise of this group in 2013 to today's rapid development to today's national micro-business development has always been a concern.However,due to the state of free development,there is no formal regulation of the behavior of micro-business groups,which will inevitably lead to industry chaos,so that today the public generally derogates the micro-business groups,or even "smells their discoloration".Therefore,after preliminary investigation and research,the author takes the stigmatization of micro-business image as the main problem of research.In this paper,micro-blogging platform in new media as the main research media,analysis of the major media in micro-blogging on the dissemination of micro-business perspective,and the image of micro-business stigmatization process in new media and audience stereotypes of micro-business are analyzed and studied.Firstly,this paper introduces the theory of micro-business group and media image,and explains the stigmatization image of micro-business,pointing out the process of micro-business group being stigmatized.Subsequently,we collect and collate the content of microblogging reports in the major mainstream media,and use the news framework theory to analyze the content of news reports in detail,so as to visually present the problem of microblogging image dissemination in the major mainstream microblogging reports.Then the dynamic process of the image stigmatization of microbusinessmen is analyzed through the tripartite analysis of microbusinessmen themselves,media and audiences.Finally,from the micro-business group's own point of view,media and audience point of view,legal point of view,combined with the law of micro-marketing communication and team management,the dissemination of the image of micro-business issues specific solutions,and try to explore the developmenttrend of micro-business groups in the new media era.The research finds that the image of microbusinessmen is stigmatized: firstly,some microbusinessmen themselves have serious problems;secondly,the mass media overemphasize the microbusinessmen.The former is the basis of the latter's communication,while the latter's excessive trial has resulted in the incorrect dissemination of the image of microbusinessmen and aggravated the stereotype of the audience.It is difficult to change the stereotype of the audience,so it is a long way to rebuild the image of microbusinessmen.