Research On Communication Strategies About WeChat Of Chinese Main Media

Nowadays, including from the media, including the rapid development of new media, so that the production and dissemination of news and information has undergone significant evolution; on the other hand, a huge amount of network media and burdensome information like "scourge" general erosion of the people's reception system, which led to the spread of information and opinion is difficult to regulation.In this context, both the birth of We Chat proved that the new media continues to glow with vitality, but also to build a more complex information structure on its distribution channels and modes of transmission, to produce a great impact on society. At this time, our mainstream media also adapt to the new development of information and communication technology, adapt to the new changes in contemporary news and information dissemination, adapt to the new demands of the public and propagation of the market, make full use of this advanced WeChat communication technologies, tools and channels News release.Meanwhile, as the "party mouthpiece", the mainstream media also shoulder to guide public opinion and the party's policy, advocacy obligation policies; as the main carrier of the party and government information disclosure, the mainstream media are constantly enrich and improve its communication strategy. As in recent years, the "People's Daily" and other mainstream media, WeChat public account by operators, to disseminate news and information, the party and government policy advocacy for continuous reform and innovation, in time to guide public opinion, to snatch the right to speak in the information age, the growth of Chinese mainstream values and other areas of ideology has achieved some success. Therefore, research, analysis and showed a mainstream traditional media micro signal propagation means in the information publishing process characteristics, innovations and further reflect the regularity of communication strategies, to discuss its development, to find its address development challenges The method is necessary.In this paper, text analysis, statistical analysis, comparative analysis, case studies and other research methods, in order to "People's Daily" WeChat public number, for example, systematically the new media age, under the new situation, the mainstream media, including content and WeChat management strategy, reported strategy, self-image of the party and government to shape policy and national image of the communication strategy to build a more comprehensive strategy, including combing and forth, and the WeChat public number behind the news and information distribution channels implied the party and government propaganda As a research and innovation strategy point specific research, analysis and presentation.By studying the system, this paper presents the influence and direction of the mainstream media WeChat transmission, and pointed out the mainstream media recognize its essence through WeChat attributes, role-positioned to fulfill the country's image as the party and government and advocacy functions of media behavior; also summarizes the mainstream media WeChat integration advantages of the new media to enhance the dissemination of results and play a greater influence on the specific ways and means.Communication Strategy Research mainstream media micro letter, to be more in-depth analysis of the current mode media WeChat propagation and means to provide advanced experience in information media micro-letters, so the media to better share resources and exert its influence on other types of media acceleration Media convergence process also has a large inspiration; a separate study and a list of the mainstream media WeChat promotional strategies, to enhance the traditional media Micro Signal essential attribute positioning, credibility and guiding force of public opinion has important practical significance.Meanwhile, the traditional media WeChat content and management, reported planning, image construction, the right to speak grasp and guide public opinion and other aspects were dissected, summed communication strategy media micro letter, pointing out the value and influence, and the analysis of traditional media micro letter guaranteeing nature the implementation of the property under the premise of a new promotional strategies, to enrich academic communication theory research platform release of the new era of the mainstream news media, broaden horizons of new media mobile client studies also have some theoretical significance.