| The breakthrough stage has come for the convergence and transformation between the traditional media and the new media.With the further development of the technology,artificial intelligence,large data analysis,block Chain and the 5G application,the quality,personalized and original news will be catered for the wanted customers in a more direct and faster way.It is an important opportunity of development for the portal sites,which have the characteristics of both traditional and new medias.This article will bring its attention to DBW,the only key portal site of news in Heilongjiang province.It will discuss the causes,the difficulties and solutions of the media convergence for DBW under the current environment.It will relate to how the local portal sites get through the difficulties and explore the new ways of development.Considering his personal working experience,the internet effect,and the theory of reconstructing the eco-system of media convergence,the author will discuss and try to find a feasible solution for the local news portal sites to make a breakthrough in media convergence in the current era,by the ways of data collection,quantitative and qualitative analysis and interview,etc. |
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