The Development Of The Public Account Of The Graphic Industry Under The Mobile Internet Environment

WeChat,as one instant messaging software,has been inseparable from our daily life and work.WeChat has an extremely wide range of user groups.Up to now,WeChat has covered more than 94% of the intelligent cellphones in China;the number of its monthly active users reaches 806 billion.WeChat Official Account is a main function of WeChat.Its multi-interface mode is of easy development and transmissibility,which decides that the micro official account becomes a convenient marketing and management tool.Therefore,in this paper,I choose the subject of the development of the official account marketing and management in the image-text industry in the context of the mobile internet.This paper mainly studies the marketing of WeChat Official Account and the functional design of user experience.The official account is positioned at the “marketing tool of corporate management”,which is used to show the characteristics of the enterprises in the image-text industry from multiple perspectives,manage users and send information to users in a targeted manner.The design of the marketing functions includes the micro official website and the micro page.The functions of management service include the micro official website and micro page.The management service functions include the management function of the WeChat platform,intelligent reply,convenient small functions and the small age on the micro page.All in all,the development purpose of this image-text official account is to design the official account of the industry template,and provide convenience for the marketing management of the image-text industry and provide services for users.This development adopts the multi-platform plan.Sina SAE cloud computing platform is adopted as the main personal server,which bears the functions of the master runner of communications and coding.WeChat Official Account is adopted as the server of official account,which bears the set operation function and the user management function of some function modules.XAMPP software is adopted to set up the local server as the test and auxiliary server.Programming mainly adopt languages like PHP,HTML,XML,JSON.Software like the Sina SAE(cloud application SinaAppEngine),integrated software package of XAMPP Control Panel and MySQL database is used.