Research On The Construction Of Self-media Plastic Surgery Discourse In The Context Of Body Consumption

Conspicuous consumption of the body is a typical feature of today’s consumer society,"ideal body" to become the most beautiful consumer products,people in pursuit of the ideal body,at all means.The development of body modification technology provides a shortcut for people to approach the ideal body.Therefore,more and more people perform cosmetic surgery."Cosmetic surgery" has also become the hottest topic in the society today.On this subject,the mass media plays the most important role in discourse construction.Since the media,as a media form reborn because of the development of the network media technology,it has a faster and more diverse voice and more interaction than the traditional media and other advantages play a key role in cosmetic discourse construction.From the perspective of body consumption,this article chooses a representative cosmetic self-media WeChat as the research object.By analyzing this typical case,we can understand the construction of self-media cosmetic discourse in the context of body consumption.Through the analysis of the content of "Niu Ameng",we find that the format of the speech of cosmetic speech is as follows:the setting of the most columns is based on the needs of the audience.Headlines usually vivid and lively words,be good at using questioning tone,follow hot spots.Covers the human shoulder above the facial features of the main and more use of left and right contrast,the difference in presentation.Topics focused on "celebrity cosmetic analysis","plastic Science popularization" and "broadcast plastic surgery project",the tone of discourse has a clear positive tendency,and the proportion of women in the gender subject involved in discourse far exceeds that of men.Based on content analysis,the author also analyzes the deep logic of self-media discourse in body consumption context.In this section,we mainly use the research method of text analysis to make a microanalysis of the meaning behind "Niu Ameng" discourse.The author finds that there exist obvious characteristics of body consumerism from media metaphysical discourse,as follows:the continuously presented body topic,Bold and enchanting use of pictures and cosmetic consumer project promotion three levels.In the consumer society,since media can easily and quietly influent audiences based on their own advantages,making their own discourse the best way to achieve physical consumption.Through the analysis of the profound logic of the "Niu Ameng" plastic surgery discourse in the context of body consumption,the author finds that the influence of "immovable" usually comes from two ways:one is grabbing the attention by "fashion and entertainment" It promotes physical consumption through "selling desires".Based on the analysis of the construction of "Niu Ameng" plastic surgery discourse,there are also some problems in the process of media cosmetic discourse construction.Such as the popularization of content,the homogeneity of content,the deviation of constructional concept and the loss of media role,Driven by the economy,the temptation of profit-earning needs has deep ties with the male visual hegemony.However,its discourse construction still brings more diverse and diverse cosmetic information to its audiences,including cosmetology popular science and guidance.While building a cosmetic culture,it promotes the prevalence of body consumption and contributes tremendously to the economic development of our country.With the help of the government macro-control and self-media active coping strategies to guide its healthy development,can improve the problem,give full play to their own advantages to achieve healthy development since the media discourse construction of plastic surgery.