Protocols And Games: The Policy Context And Algorithm Logic Of Customized News Clients

In 2016,called "the first year of intelligence media",the change of the media information distribution mechanism by machine algorithm has become the most obvious trend of new media development.The algorithm distribution based on user interest has gradually become the main way of Internet news distribution.The expansion and fragmentation of information brought by the development of mobile Internet accelerate user's demand for personalized news and information.The customized news client,which covers the main elements of personalized customization,is becoming one of the most important channels for netizens to get news.As a result,the media form of "customized news" has become a hot spot in the new media environment.However,there are also many problems that deserve attention and vigilance.This paper is based on the perspective of dialectical materialism,dialectical analysis of the customized news client,from the media dimension technology tools and organization form this form of communication it discusses two aspects of the daily express,at the base of its reasonable development of summary and outlook on the macro perspective.I recognized the customized news as a popular form of new media and the existence of function and value,but in the study trip "functional communication concept" academic position,get rid of the news on the media customization order and social identity of the rationality of presupposition,from social theory,draw nutrition media ecology,dialectical materialism and academic perspective,from the perspective of news professional trying to uncover the customized news images of "non professional veil",and in-depth analysis of the internal logic and deep texture customized news media form,internal contradictions and game shows in the process of its development.This article mainly uses the qualitative research method,adopts the literature analysis method,the case analysis method,the participation observation method and the interview experience method.The study found that,in the technology tool,personalized filtering technology will be placed in the audience "algorithm" to build up bubbles,produce self centered "filterbubble" effect,thus making the "narrow information cocoons" in the audience of the individual level;in addition,the custom path of the individual the agenda for the audience set the public agenda and ignore the responsibility,to replace the manual editing machine algorithm "gatekeeper" identity also makes people worried about the quality of the news.Finally,the author from the tool rationality and value rationality,logic of consumption and the public sphere theory conducted a critical analysis,and look through the various aspects of the joint efforts to promote the personalized news in the new media in the development system of the benign and healthy development.