Research On The Informatization Construction Of HB Company Under New Retail

With the rapid development of information technology,information technology has become an important breakthrough for enterprises to gain competitive advantages and promote the overall upgrading of various work.Clothing enterprises are gradually changing from traditional production,marketing and management to digital marketing and management transformation characterized by informatization and networking.A large number of information technology,digital technology,modern management technology and new online retail concept of mutual integration,more emphasis on cooperation between enterprises based on the information platform,and comprehensively promote the new generation of apparel products and brand promotion mode and the change of enterprise management mode.A enterprises after more than ten years of marketing,fashion industry ecosystem clothing brand clusters,h+ happy female community platform,B+showroom platform,designer buyer public record platform,logistics center and fashion industry professional service providers"as the core.In the new retail,information technology as an integral part of the day-to-day operation of A enterprises and brand promotion system,must be integrated into the main business enterprises,in order to form the core support of business collaboration.The scheme of informatization planning of A company as the research object,the theory of the information technology planning and development at home and abroad were reviewed,analyzed the internal and external environment by using the SWOT method of A company,to target a clear development strategy of informatization.Based on the in-depth investigation and Research on the information construction of A,combining the advantages and disadvantages of the existing information systems,pointed out that the company is facing the development of information technology,based on the overall A enterprises as the representative of the clothing enterprise architecture information development,design planning A enterprise information system,information and detailed planning to implement programs to meet the needs of their own company for A enterprises to formulate,and put forward the organization,personnel,capital,management,technology and the implementation of security measures,to promote all-round business,micro business,retail,distribution,supply chain management and informatization and digitization,to achieve seamless operation and management of information flow and through the establishment of digital integrated management system,build collaborative,flexible,fast new retail system,from the traditional to the production and sales of precision wisdom Ability to change marketing goals.This paper aims to provide a reference for the A enterprise information system planning and construction,hope,of course,information technology planning and uncertain factors,the study also need to integrate the development of enterprises to make timely adjustments.