Research On Information Dissemination Of Yoga WeChat Public Account

According to relevant statistics,by 2018,WeChat App had covered more than 95 percent of smartphones,and monthly user activity continued to rise between2013 and 2018.WeChat official account,as a function derived from WeChat,is convenient and flexible to a large extent,and can be read to push messages only through mobile phones.It is convenient for operators and users to share and communicate in the virtual and real communication circle.WeChat official account has become one of the main ways for people to obtain information.In recent years,the popularity of yoga has continued to heat up,resulting in yoga learning,practice costs,many yoga enthusiasts Gradually turning to the WeChat official account to satisfy the study and practice of yoga,gave birth to the rapid development of Yoga WeChat official account.How to better promote the spread of yoga through WeChat official account has attracted the attention of relevant scholars.By using the methods of literature,interview,investigation,comparative analysis,mathematical statistics and logical reasoning,this paper analyzes the official number of Yoga WeChat,and draws the following conclusions:WeChat official account has the advantage of multi-form communication,which will become an important position to promote yoga communication and development.Yoga WeChat official account service and profit methods are diverse,to ensure their own healthy development.Yoga WeChat official account name design has its own characteristics,home page section,name design needs to be improved.Yoga WeChat official account information push frequency,push period,push form is uneven,to be adjusted.Yoga WeChat official account push article quality is not high,the number of original articles is small,affecting the attractiveness of official account.The interaction of Yoga WeChat official account is not good,which affects the stickiness of official account and audience group.Combining the advantages of the development of Internet technology and the problems existing in the communication of yoga WeChat Public Account,the following suggestions are put forward:Standardize the reasonable push time and enrich the dissemination content and form of Yoga WeChat official account.Strengthen the correlation between name design and subject,improve the function of home page plate,and improve the convenience of official account use.Strengthen the interaction function,improve the user participation and the "stickiness" with the official account.Using "big data" and other new technologies,accurate positioning of the audience group,so that Yoga WeChat official account dissemination information more targeted.