Research On The Information Dissemination Of Lala Do WeChat Public Account Under The Background Of "Internet +"

In the modern society where information technology is becoming more and more developed,the popularization and updating of Internet technology has made people pay more and more attention to the application of Internet +.WeChat public number,as a product of the "Internet +" background,has become an important way of communication and service with massive information push,wide dissemination,strong timeliness and convenient user interaction.Originated in the United States,cheerleading has developed rapidly and its technology and rules have been updated rapidly,which has attracted wide attention in all countries of the world.Cheerleading sport is spread and promoted by Cheerleading Wechat Public Number,which has gradually attracted the attention of many scholars and cheerleading enthusiasts.By using the methods of documentation,interview,investigation,mathematical statistics,comparative analysis and logical reasoning,this paper conducts a follow-up survey on the public number of Cheerleading Wechat,collates and summarizes the push information,classifies and collates the frequency,time,content,form and service mode of information push,and draws the following conclusions:(1)The public number of Cheerleading Wechat is powerful and has the characteristics of rapid dissemination,convenient interaction and rich content.However,the design of the public number of Wechat needs to be standardized.Some of the related public numbers still have some accounts unrelated to the content of cheerleading,while some of the public numbers containing information on Competitive Aerobics do not contain the key word "cheerleading".(2)Cheerleading Wechat public number push content,form is rich and diverse,but the overall profit is not good,product customization and offline training activities carried out less,did not form a good profit way,it is difficult to ensure the long-term effective and sustainable development of public number.(3)The public number of Cheerleading Wechat is closely related to the number,quality,time and frequency of the push.The form of push includes pictures,text,audio,video,links and advertisements,which enhances the user's experience.However,the differences among the public numbers of Cheerleading Wechat directly affect the attention of the public number of Cheerleading Wechat.(4)Some cheerleading Wechat public numbers have ambiguous marketing positioning and lack of interaction with users,which directly affects users' satisfaction with cheerleading Wechat public numbers.(5)The communication effect,platform management and operation mode of Cheerleading Wechat public signal need to be improved.The communication of Cheerleading Wechat Public Signal basically combines the "5W" mode of information dissemination,but lacks the application of such high-tech as "big data".The application of Cheerleading Wechat Public Signal in scientific and technological means needs to be improved.To promote the rapid development of Cheerleading WeChat public numbers under the background of "Internet +" and better promote the spread and development of cheerleading,the following suggestions are put forward:1.improve the promptness,richness,originality and effectiveness of WeChat cheerleading public information.2.Enriching the function of the public number of Cheerleading Wechat,optimizing the design of home page and name,and improving the interaction.3.Pay attention to the management and marketing of Cheerleading Wechat Public Number.4.Expanding the way of communication of Cheerleading Wechat Public Signal and making rational use of new technologies such as "big data".