| Under the background of the rapid development of information technology,the society has entered a new stage of modern network media communication.In the past,the single "paper media" communication mode can no longer meet the needs of people to receive information at a fast pace.As a new media,We Chat official account has the characteristics of massive information,wide range of dissemination,strong timeliness and high interaction.The related information of competitive aerobics has been widely used through the dissemination of competitive aerobics We Chat official account,which has greatly met the needs of users for competitive aerobics information and promoted the development of the project.The We Chat official account of competitive aerobics is getting more and more attention raise.By using the methods of literature,investigation,interview,comparative analysis and mathematical statistics,this paper sums up and analyzes the information pushed by the We Chat official account of competitive aerobics from the aspects of frequency,content,form,timeliness,service mode and so on.Draw the following conclusions:(1)the We Chat official account of competitive aerobics has developed rapidly and has many types.The front page of the interface has many columns to achieve the effect of accurate information push.However,there are still some accounts that have nothing to do with the content of competitive aerobics in many related official accounts,but the key words of "aerobics" are not contained in the names of official accounts that contain competitive aerobics information.(2)the function of We Chat official account of competitive aerobics is becoming more and more powerful,and the theme of pushing information is rich and interactive,which caters to the needs of user groups.Pictures,video,audio and other forms bring users a good audio-visual effect,on a certain basis to provide time-saving,labor-saving,space-saving technical guidance.Automatic reply function optimization,so that users and the platform to further communication,increasingly enjoy the convenient service provided by the WeChat official account.(3)the service mode of We Chat official account of competitive aerobics is various,but the overall profit is not good,the activities of product customization and offline training are less,and no good profit mode has been formed,so it is difficult to ensure the long-term and effective sustainable development of the official account.(4)the frequency,time,form,timeliness,content originality and service activities of the We Chat official account of competitive aerobics are uneven,which directly affects the satisfaction of users with the We Chat official account of competitive aerobics.(5)the communication of the We Chat official account of competitive aerobicsbasically combines the "5W" mode of information dissemination,but there is little application of high technology such as "big data",and the application of the scientific and technological means of the We Chat official account of competitive aerobics needs to be improved.Combined with the background of Internet work,learning and life,this paper puts forward the following suggestions for the dissemination of We Chat official account information of competitive aerobics:(1)choose a reasonable time to push the information.Form a fixed period of time.(2)strengthen the original strength of push information,combined with a variety of push forms to improve the attractiveness to users.(3)timely update of competition information to improve the timeliness of information push.(4)strengthen the automatic reply function,Increase the development of service activities,improve profitability.(5)the use of "big data" and other advanced technology,positioning demand groups,targeted push of relevant information,to ensure the long-term development of public accounts. |
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