An Empirical Analysis Of The Substantial Reform Of Chengdu Football Association

In 1992,"Hongshankou Conference" defined football as the breakthrough point of China's sports system reform and began to explore the development path of professionalism and marketization.Over the past 20 years,China has always attached great importance to the development of football,but the overall level of Chinese football has not been rid of the backward status quo.Investigate its reason,football management system is not suitable,association materialization reform process is slow is its main problem.The general plan for the reform and development of Chinese football issued in March 2015 has once again pointed out the direction for the reform of Chinese football,and put forward clear requirements for the Chinese football association,such as "restructuring the Chinese football association" and "decoupling from the general administration of sports".Chengdu is the "Chinese football prospect city" of AFC and one of the first "Chinese football development pilot cities" in China.Chengdu football association is also the advanced member association of China football association and enjoys the reputation of "local football association with arduous undertaking" in China.As early as the Chinese football association in 1992 to determine the direction of professional reform,Chengdu football association began to rely on its own physical process.Chengdu football association has accumulated and formed rich reform experience and marketable survival ability through years of arduous entrepreneurial process,so it is also in the forefront of The Times in the wave of materialized reform of local football associations.This study through the literature material method,interview method,comparative analysis,field trips,materialization of the football association of Chengdu reform in-depth research and empirical analysis,found that there is still a local football association the materialization of reform not straighten out the relationship between "subject","supporting policies lag","the phenomenon of government and the market get rich quick","local football association independent survival difficult","lack of professional human resource",conclude that the football association of Chengdu earlier opening reform and development,high degree of "materialization","integrity" of competition system,"characteristic and advantage are leading" conclusion,And Chengdu Football Association in the physical reform of the following recommendations for reference.First,deepen reform and complete decoupling.The Chengdu football association can expedite the consultation with the Chinese football association,the Chengdu sports bureau and the Chengdu education bureau,and communicate with them on the issues of assets,rights and interests,security and staffing that may be involved in "decoupling",so as to release the supporting policy documents of "decoupling" as soon as possible.Second,improve the level of youth training.Chengdu football association can continue to deepen the "please come in and go out" mode,make use of existing overseas resources,strengthen the cooperation with France mace(shareholders),Lyon,varna,Spain Barcelona,Belgium tubis,and thereby improve the level of the association's youth training,coach business ability and elite training quality.Third,to increase site security,the construction of its own venues.Chengdu football association can continue to increase the investment in the field on the basis of existing sites and bases,and use social funds to build or rebuild public sports venues.When conditions permit,it may also be considered to invest in the construction of its own venues to meet the growing demand for vocational and amateur training.Fourth,increase the investment in the construction of information platform.Chengdu football association can further improve the research and development,promotion and operation ability of city greening company,and create greater commercial value besides meeting the needs of associations at all levels and amateur football and providing quality services for the development of social football.Fifth,develop related industries.The Chengdu Football Association can develop products and services related to football industry according to the existing business system,such as building fitness centers or sports rehabilitation centers.