Research On Operation Management Of Chinese Football Association Member Association Champions League

In the 21 st century,with the sharp improvement of the national economic level,the development of national sports and the improvement of national fitness have become an urgent matter at the national level.In recent years,in order to promote the development of mass sports in China,the state has promulgated a series of policies such as the "11th Five-Year Plan","12th Five-Year Plan","13th Five-Year Plan",and "National Fitness Plan".Under the guidance of these policies,China’s people-centered shared development model has been gradually strengthened,and national fitness has risen to the national development strategy.As the world ’s largest sport,football is undoubtedly one of the most popular sports among the masses.It has a huge influence both at home and abroad.Therefore,it is in line with the country to develop amateur football with amateur football as the starting point.The best and most effective combination of development needs and mass sports development.Against this background,the China Champions League(National Amateur Football League)was born.It is the fourth-level league under the Chinese Football Association’s official tournament system and the highest level of amateur football in China.It is of great significance to promote the development of mass sports.This article takes the Champions League as the research object,based on the operation management theory and SWOT analysis model,through the literature data method,field survey method,expert interview method and other research methods,from the league operation management mode,event promotion,event security and business development.Starting from all aspects,the current situation of the operation and management of the Champions League is investigated and summarized,and the SWOT analysis model is used to analyze and draw the following conclusions: As the national amateur football league,the Champions League is the best way to popularize mass sports in China.In the current context,it is facing a series of opportunities in terms of national sports policies,economic environment,and rapid development of new media communication methods.At the same time,leagues are geared to the general public,low barriers to participation,relatively fixed operating institutions and models,and an increasing number of Per capita sports consumption has brought possibilities for the rapid development of the Champions League.However,there are still a series of problems in the Champions League,such as the incomplete league system,inadequate security and medical protection,uneven quality of players,low commercial efficiency,and insufficient commercial development.In response to these problems,this article proposes the following countermeasures in combination with the external opportunities and internal advantages of the current Champions League:(1)Strengthening the support,guidance and supervision of the sports administrative department for the league;(2)Expanding new media promotion channels based on the general public;(3)Strengthening the internal construction of the club and improving the quality of players;(4)Drawing on careers Leagues,improving the rules and regulations of the Champions League;(5)Strengthening commercial development and expanding sources of funds.It is expected to provide theoretical guidance for the operation and management of the Champions League,promote the healthy and healthy development of the Champions League,and promote the participation of all amateur football players.