Research On The Media Credibility Of Sports Algorithm News

Recently,the algorithms has been widely used to generate news in the newsroom.In the western country,the New York Times and Reuters have begun to use algorithms to create news,and algorithms is established to help journalists find valuable news.In China,Tencent and Fengmian news use algorithms to news reporting,especially in the field of sports.For example,in the 2018 World Cup,the algorithm not only helps the news media to write a large number of reports on this events,but also produces a lot of video highlights of the matches,which greatly reduces the work of sports journalists.Algorithmic journalism can not only create tens of thousands of news articles in a certain field(such as a specific sports event),but also could be faster,cheaper and with fewer errors than journalists.There is no doubt that the development of algorithmic journalism will make journalists start to consider that whether it will replace their work.At the same time,some scholars and experts are also studying the quality of content from science and technology.Because the algorithmic journalism is initially used in sports field,this study starts with sports news,and explores the users' perception of sports news written by algorithm and journalists.In addition,it also researches the factors that affect the credibility of sports algorithmic journalism.In this study,quantitative questionnaire survey and quasi-experimental method were used to collect the user's evaluation of the credibility of sports algorithmic journalism media,and then quasi-experimental method was used to compare the difference of media credibility between machine-written sports news and journalist-written sports news,so as to draw a conclusion.The results show that the overall credibility of sports algorithmic journalism is higher than journalists' news writing.However,the content structure of sports algorithmic journalism is weak,and the coherence and logic of the article are relatively rigid.In the part of influencing the credibility of sports algorithmic journalism,age and education level have a significant impact on the media credibility of sports algorithm news.The higher the education level,the lower the score of sports algorithmic journalism.The audiences aged 31-40 have the highest score on the credibility of sports algorithmic journalism.At the same time,the understanding of sports algorithmic journalism has a significant impact on the credibility of the media,and the group that knows has a lower score on the credibility of sports algorithmic journalism.