The Design And Development Of The WeChat Official Account Function For College Students' Reading Experience

The popularity of the network has promoted the extensive development of mobile reading,which makes mobile reading become widely accepted by the public,and further promotes the wide use of self-media tools.As the most widely used self-media tool,the user ’ s reading experience is more convenient and efficient,and the We-chat public number becomes the main way to read.In the use of Official account for reading,the user’s reading experience is related to whether Official account can attract more attention.Reading experience as a part of the user while reading,including the comfort of the user’s reading.Degree,readability of reading materials,creation of reading environment and preferences or aversion of reading.Therefore,the design of reading experience for Official account is a necessary method to promote Official account to become an effective learning method.On the basis of consulting a large number of relevant materials,the author analyzes the connotation of reading experience,and takes college students from all over the world as the object of investigation,through the form of electronic questionnaire to investigate the needs of reading experience.This paper uses SPSS18.0 to analyze and summarize the data obtained,analyzes and summarizes the content,interface and emotional experience,and puts forward the reading experience content and interface of the We-chat Public number for college students in combination with the analysis of typical public number.The promotion strategy of three levels of emotional experience.According to the proposed strategy,the author designs the content of the We-chat public number and external resources website,and the interface is set up.Push frequency and time design,external website interactive design,and the use of Dreamweaver combined with WordPress and PHPstorm to the existing We-chat public number development and construction.Finally,the We-chat public number with external resources website is designed,which has good reading experience and can serve college students.The results show that the systematization of content,diversification of presentation methods,simplicity of typesetting interface,beauty of color collocation and interactive friendliness can improve the reading experience of university students’ We-chat public number.And the authenticity of We-chat public number content is also one of the key concerns of college students.Combined with the above research conclusions,the author puts forward valuable suggestions for the improvement of reading experience from the aspects of systematization of content,rich and colorful form,simple reading interface without interference,satisfying the emotional needs of users,reaching emotional resonance,and so on.And design and develop a real case.To explore the relevant principles and methods of improving the reading experience in practice,so as tomake theoretical exploration Combine with practice,so as to provide users with a good reading experience.