| Replying on an international platform,the 6th International Festival of the Intangible Cultural Heritage,Chengdu,China(hereinafter referred to as “the ICH Festival”),the team of the Chengdu Sport Institute Museum held an comprehensive sport culture activity integrating sport cultural inheritance,nationwide fitness,leisure and entertainment—Traditional Chinese Sport Cultural Exposition and Amusement Festival.It creatively blend “traditional Chinese sport exhibition and performance”,“a show of Chinese ancient sport antiquities” and “a traditional Chinese sports meeting” to enhance radiance of antiquities show and performance experience and to realize cross-border cooperation between heritage and museum organs and an institute of physical education.The new pattern of combining traditional cultures and realistic demands mixes cultural inheritance,education,fitness and entertainment in one.It highly corresponded to the theme of the ICH festival “Vivid Practice of Inheritance and Development”,provided the public a fresh and new cultural product benefiting both mental and physical health,and powerfully advanced inheritance of traditional Chinese sport culture as well as the conservation and promotion of sports-related intangible cultural heritage.Then,based on the form of an exposition,how to better upgrade the influence of traditional Chinese cultural sports is a problem to be concerned and discussed by us.Case analysis,documentary method and expert interview were applied in the research to analyze and discuss the content,patterns and effects of traditional sport cultural transmission upon the case of the “Traditional Chinese Sport Cultural Exposition and Amusement Festival” of the ICH Festival.The paper is mainly composed of four parts.Firstly,relevant concepts in the paper were defined;secondly,the basic concept and origin of the “Traditional Chinese Sport Cultural Exposition and Amusement Festival” were introduced;thirdly,In the course of communication,the content mode,audience feedback and social evaluation of the “Traditional Chinese Sport Cultural Exposition and Amusement Festival ” were explained;and fourthly,social evaluation of the “Traditional Chinese Sport Cultural Exposition and Amusement Festival” in the ICH Festival was analyzed to explore problems faced during its transmission and to present strategies and recommendations on how to avoid these problems.For the time being,the “Traditional Chinese Sport Cultural Exposition and Amusement Festival” is presented with insufficient propagation,shortage of superior talents and other problems,for which the following recommendations are presented by the author.Firstly,improve transmitters' quality and talent cultivation,and give play to media education functions.Secondly,value application of science,technologies and new network techniques,and expand coverage of advertisement.Thirdly,develop the role of traditional sport cultural industry in transmission.It is lastly concluded by the author that the “Traditional Chinese Sport Cultural Exposition and Amusement Festival” explores,develops,utilizes and activates traditional sport cultural programs and activities via the innovative transmission of the “three-in-one” blend,and promotes transmission of traditional Chinese sport culture by offering the public the opportunities of visiting an exhibition,enjoying performance,experiencing personally traditional Chinese sports activities,feeling traditional sports culture and gaining fitness and entertainment.The “Traditional Chinese Sport Cultural Exposition and Amusement Festival”,a carrier for propagation of traditional sport culture,is a beneficial breakthrough,and is required to be constantly explored and innovated due to various deficiencies.Systematic analysis is conducted upon abovementioned viewed,hoping to provide some instructive recommendation for organization of such sport culture activities in the future and to further advance inheritance and development of traditional sport culture in modern society. |
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